Loving's concept will integrate local and global music scenes in an effort to educate employers and audiences about what it really means to be a DJ. An article by Karen Sommer Shallett in DC Magazine's July/August 2009 issue further articulates the cause by explaining:
Loving gathered 15 DC Djs together to create the “Deejays Are Not Jukeboxes” public-service announcement, which he hopes will raise the volume on respecting your DJ.So check it out, look for more to come, and remember that a DJ is not your personal iPod!
The bold (and even amusing) street-art campaign will be visible starting in mid-July in Northeast and Northwest DC public spaces and on flyers and T-shirts in clubs throughout the city. For photographer Abby Greenawalt, who shot the campaign, the creatives were ideal inspiration. “Being a DJ is part of who they are—it’s very personal,” she says. “I wanted to capture emotions that aren’t always associated with these individuals.”
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